August 16, 2008 at 8:08 pm (Etsy Trial and Error Series, I Love ETSY)
Tags: advertising, beading, business, crafts, etsy, HANDMADE, how-to, I Love ETSY, jewelry, marketing, Online Selling
Polymer and Quartz
The blessing of listing at the right time, to the right person, and at the right price is hard to master, especially in the world of ETSY (or any other large selling marketplace). So how do you know that are listing items that are being viewed and viewed alot? This is really a talent created from error. You would be surprised if you saw my bill, especially from renewing items, but through my overspending I have found that their are simply better times to list. Yes, ETSY is a worldwide marketplace so anytime is virtually a good time, but I find that there are two different really good times during the week, and two really good days to list. Granted, this is a new trade that needs to be learned with every season, but for the next six weeks this oughta be useful.
1. Monday thru Thursday. I have found through much trial and error (and my habit of wanting to renew all day long) that the best times to list, for me, have been around 6am-8am PST, and 4pm-8pm PST. I have been getting alot of hits during these times. Also not just from item listings, but also when I am in the forums. I gain many more harts during those times, because there are alot of people looking to make new friends and new networking buddies! (now Friday is not included simply because it seems the morning hours is the only good time)
2. Wednesday and Sunday. I have generated the most hearts, the most views, and the most successful threads on these days and this really does not surprise me. Many studies have been done on shoppers and the “retail experience” and these are the busiest shopping days for retailers, both conventional and online. I can say online traffic is definitely higher these days, I get the most blog hits to my blog on these two days, by quite a few more. If you have a budget I would stress listing and renewing most of your items these two days.
Just remember online selling, marketing, advertising, and even product itself is all about trial and error. What works for me may not work for you, and vice versa but all we can do is learn from our errors, and keep on keeping on. Mistakes are the best thing to make sometimes, because often times it will put you on the road to success.
Please come see my ETSY shop at: http://naturalamber.etsy.com
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August 15, 2008 at 11:22 pm (Etsy Trial and Error Series)
Tags: beaded, business, etsy, handcrafted, how-to, I Love ETSY, jewelry, marketing, Online Selling, Sales, Views
Fall Earrings
This post is inspired by a thread I read on the ETSY Forums, and a useful tip I have taken and have started to apply to my own brand new ETSY shop. ”The Logic Behind Views”, views are essentially interested buyers looking at individual items in your shop. The more views you have for an item, the more popular the item is with ETSY “browsers”. So how do you take that information and turn it into sales? By creating similar items. If I got a lot of views on the item, and it is deemed popular in views, then how come no one is buying?
1. The potential buyer does not like the color. This is a very common problem and I have actually gotten several conversations from potential ETSY buyers that they love my work, but don’t like the colors. Great, then what you need is create an assortment, different colors that will attract different people. Some people may not even click on the item to view, even though they do like the style simply because they know they won’t look good in that color.
2. It’s End of Season. With it being the end of summer, and everyone is returning to school many customers are already forgetting about adding more summer items to their collection, they are now on the hunt for cute fall items to add to their wardrobe! Take that as a hint, if the item you have is summery, make the same item in fall colors, fall metals, and see if that changes your sales.
3. Customer Prefers A Certain Metal. My mom and I are prime examples of that. I love silver jewelry, and every item in my shop is made with silver metal, silver wire……my mom prefers gold. I recently have started experimenting with the antique and gold metals. Have not added any to my shop yet, but I know in my heart I will be exposing myself to more customers by offering different pieces made with different metals.
Just remember if you are constantly renewing at getting low hits on certain items, perhaps people are not looking for that kind of item right now. You may want to keep it in your shop or put it on inactive. Regardless, pay attention to views, and learn what customers are looking at. You may suddenly see an increase in sales.
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