ETSY 101: The Critiques Forum

Yellow Flower Filigree Ring

Googling is one great way to seek out articles that have advice on how to improve your ETSY shop, but an even better way to get the information you need from your own ETSY peers is in the Critiques Forum. Many seasoned sellers will be the first to jump in and give you advice on why you are not selling, why an item has low views, or give you an overall critique on things that you can improve in your shop. When I was new I struggled with my pictures, and received wonderful advice from other sellers. It can be hard to hear sometimes, but constructive criticism will only help your shop grow. Remember, the reason you are going into the forum is to get vital information to help boost your sales so if you get harsh critiques just know it’s because they want to help you!

ETSY 101: Should You Make A Treasury?

Vintage Orange Flower Stud Earrings

 

One of the many great ways to promote other ETSY artists, those favorites who you just love, is by creating a treasury. What is a treasury? A mini showcase of your favorite items from other ETSY sellers. Many sellers use a particular theme, color, or category of goods to showcase. Some sellers I know have this in the back of their mind: “Why create a treasury if I’m not featured in it?”  Many times even if your items are not in the treasury you are still giving yourself that exposure, your store name is listed at the top and people are always curious to see who the great mind is behind the beautiful treasury which will lead people browsing into your shop from that hyperlink. Plus, it’s a great way to celebrate handmade and vintage, showcase off your favorites, and have fun on ETSY! Interested in making a treasury, here are some helpful articles:

 

From The Storque: Nuts and Bolts of Treasuries

From the Storque: Finding Focus

Ehow: Make a Front Page Treasury

ETSY and Twitter 101: Are You Promoting Your Shop?

Sterling Silver Purse Necklace

 

Twitter is one of the fastest growing social networks this year, and many businesses are using the site to promote their small business. I am one of those ETSY shops that loves using Twitter to show off the newest and latest jewelry pieces I have made at Natural Amber Designs. So why promote on Twitter? How should you promote on Twitter?

 

* Use Twitter to show off the latest and greatest items from your ETSY shop!

I recently listed my Red Shell Charm Bracelet and received over 20 views in an hour! To me that’s more impressive then listing the item and only getting a few views every hour or so if you don’t get buried to quickly.  So after you list an item, go on over and tell your Twitter friends.

 

* Promote Sales You May Be Having Our Special Promotions!

Currently I offer free shipping in my shop and often times I will sent out a tweet on Twitter letting customers know that I do offer that. When I have a sale I always tell my twitter friends first!

 

* Offer Special Discounts and Promotions to Twitter Friends!

Sometimes just offering a special discount on your tweets to your friends only on Twitter can generate sales you wouldn’t have otherwise.

 

Twitter is another excellent and quick and fast way to promote your ETSY shop. The important thing is to be seen, but just remember not to Twitter all day and neglect your shop! :)

ETSY Promotion 101: Use Your ETSY Mini

Silver and Crystal Hoop Earrings

Are you using your ETSY Mini to showcase items from your ETSY shop?  If not why aren’t you? The mini that ETSY provides sellers is a wonderful way to attract people to your shop, whether you post it on your social networking site or use it on your blog. What can it do for you?

 

* bring new customers in

* build a visual portfolio to convince people to see what you have to offer

* great and easy way to point to potential wholesale and retail clients a quick glance at what you have to offer

* a great way to glance at your own shop and see how your pictures stack up!

 

Promotion is the key to attracting new clients and customers, and the ETSY Mini is one small and simple way to do that.