I see this topic come up a lot in the forums on ETSY, “Is it really that important to have a blog?”, or “Does it really bring traffic to my store?”. To blog, or not to blog, is really about personal preference and what you as a small business owner are trying to achieve by having one. I blog because I love to write, I l love to advise, and it makes me feel more connected to my customers, family and friends, and potential customers.
What can you blog about? Just about anything. I like to make about 85% of my blog revelant to my business, whether it be how-to’s, market news, promotions, or discussions. The other articles I write are more personal or revolve more on what is on my mind. One of my main focuses on my blog is advising people on a different array of topics from why sell jewelry all the way to fraud prevention and protecting your information.
Make your blog unique, make it personal. I like to think of my online shop and my blog as my “online home”. I want people to come and visit me, and I don’t want to scare them away with blinking pictures and a jumbled mess.
Please come visit my online shop at: http://naturalamber.etsy.com