This post is inspired by a thread I read on the ETSY Forums, and a useful tip I have taken and have started to apply to my own brand new ETSY shop. “The Logic Behind Views”, views are essentially interested buyers looking at individual items in your shop. The more views you have for an item, the more popular the item is with ETSY “browsers”. So how do you take that information and turn it into sales? By creating similar items. If I got a lot of views on the item, and it is deemed popular in views, then how come no one is buying?
1. The potential buyer does not like the color. This is a very common problem and I have actually gotten several conversations from potential ETSY buyers that they love my work, but don’t like the colors. Great, then what you need is create an assortment, different colors that will attract different people. Some people may not even click on the item to view, even though they do like the style simply because they know they won’t look good in that color.
2. It’s End of Season. With it being the end of summer, and everyone is returning to school many customers are already forgetting about adding more summer items to their collection, they are now on the hunt for cute fall items to add to their wardrobe! Take that as a hint, if the item you have is summery, make the same item in fall colors, fall metals, and see if that changes your sales.
3. Customer Prefers A Certain Metal. My mom and I are prime examples of that. I love silver jewelry, and every item in my shop is made with silver metal, silver wire……my mom prefers gold. I recently have started experimenting with the antique and gold metals. Have not added any to my shop yet, but I know in my heart I will be exposing myself to more customers by offering different pieces made with different metals.
Just remember if you are constantly renewing at getting low hits on certain items, perhaps people are not looking for that kind of item right now. You may want to keep it in your shop or put it on inactive. Regardless, pay attention to views, and learn what customers are looking at. You may suddenly see an increase in sales.