Increasing Your Jewelry Sales with Catalogs



For those jewelry artists who want to increase the amount of sales they make, you may want to consider creating your own “travel catalog”. When I first started doing this I was in shock by how much more efficiently I was able to present what I offered to people who I handed business cards to on the spot. I am always wearing a piece of my jewelry so i can show off some of the items I make, but often times that piece of jewelry is the first impression, and sometimes not enough for someone to want to call your number on the card or click on your website, so I started making catalogs. They are simple to make, and fun to design. This may seem like a lot work, especially if you have a lot of inventory, but really you are just trying to show off some of your best works.


My catalog is made of 10 pages and I have a few copies bind-ed in nice binders with laminated pages. I have pages dedicated to bracelets, earrings, necklaces, jewelry sets, and pictures of some of my prettiest beads for custom orders. When I am out making referrals, and handing out business cards for those individuals who want to see more of my work I have one of my binders ready in my new “over sized” purse (and also a sales receipt book in case I get a splurger). People are so impressed with the pictures, the descriptions, and pricing and often times ask about what other items I carry. In these binders I always have Jewelry Party information on hand as well as a first time buyer coupon which has a code and instructions on how to  be redeemed on my ETSY site.  Most people get excited when they see the pictures of the beads and information on making their own custom jewelry piece. I get a lot of custom orders through the catalog.


The catalog doesn’t have to be fancy, just a few pieces of your best work laid out in a catalog form so it prints correctly. Simply make sure your printer prints at best, and use nice sturdy paper, and always put a protective sheet on the paper so your pictures don’t get worn or smudged. Make it your own. Have fun! Bring in more sales.

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1 Comment

  1. August 20, 2008 at 7:58 am

    No doubt jewelry Catalog increase jewelery sale.but i think so catalog theme is more important.You describes well but i am adding some new information about jewelry catalog.The big news in the jewelry catalogs is color. Swarovski has introduced out intensely colored crystals. Freshwater pearls in bright turquoise, fuchsia, lime and peach with unusual shapes are available for the jewelry designer along with a wide array of Millefiori beads for added color.

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