Starting a home based handmade jewelry business? With the market being so competitive, it’s important to remember you need to invest in yourself and your business before buyers will invest in you. Don’t worry, you do not need to break the bank, and investing doesn’t mean necessarily in the means of cash, you just need to get your name out there and that often means you need to invest your time, a little bit of money, and continue to educate yourself in this highly demanded market.
1. Market Yourself. Yes, you finally made the step, you opened up your own website, your own ETSY shop, your own Dawanda shop….but you have no customers, what do you do? It’s important to get your name out there. Pass out your business cards, get friends and family involved and looking at your site, setup local flyers on grocery and bank bulliten boards. Do something. I try to set aside at least 30 minutes a day to market myself and my website NaturalAmberDesigns, as well as my ETSY shop. Some of the newest and most popular forms of marketing have been: Twitter, Facebook, ProjectWonderful. Myspace, Google Adwords, AdManager.
2. Research. Twice a week I Google. I Google for ways to promote handmade jewelry, customer service, setting myself apart from the competition. I make sure I stay on top of the game, introduce new ways to advertise and market, and ditch the things that aren’t working or pull back some of my time from the marketing that is working but not as much as expected. Marketing is all about trial and error, and you need to learn and constantly educate to grow successfully as a small business owner.
3. Network. Networking is huge, a good portion of it will get you the referrals you need for your business. Join groups. Join Chats. Join forums.
Remember have fun, invest in yourself. Sometimes you need to spend a little to get a little in return. Bring people to you!
Like the earrings in the picture? Please see them here in my online store.