Finding the perfect name for your business seems simple, but for many jewelry artists they have vocalized on how hard it was for them to come up with that perfect name. You want to come up with a name that is catching, describes your business in a nutshell, and a name you can be happy with. It took me 6 months before I felt comfortable with the name NaturalAmberDesigns
So as a jewelry artist, what can you do to simplify the process of coming up with a business name you love? Four simple tips: Brainstorming, Research, Advice, and Final Brainstorming.
1. Get Out Your Pen and Paper and Brainstorm. This is one of the best and easiest ways to start coming up with ideas. Remember those good times from school when they said draw a table, draw a diagram, and just start filling it in with ideas? Find words that you feel describe your business, what materials do you use, what kind of jewelry do you make? Take those words and a Thesaurus and start finding words that are the same as what you said that you like too. Abandon the brainstorming and come back to it in a few days. What words really stick out to you? What words sound good combined? Come up with at least three names, I recommend five that you like.
2. Research The Names You like. At this point I would take those names you came up with and start looking to make sure they are not already taken. Look on government websites, look on state websites, look up trade names and licensed name, Google it. If it looks safe its a keeper, if its in use legally ditch it.
3. Get Advice From Family and Friends. Pitch the names you have remaining to your friends and family and get their input. Ask them questions like, “Which one is more appealing?”, “With this name do you have a guess on what I am selling?”, “Does the name fit the product?” “What names do you like?” Narrow down the list from there, take the new ideas they have given to you and research them as well.
4. Picking Your Name, Final Brainstorming. Now you have been sitting on these names for more then a week, and chances are there is one you like more then the others. Why? Is it suitable for you, does it describe your business, is it a name that can stand the test of time or is it more of a fad? If you like it, keep it. At this time point I would get a domain name in your name, and if you really like ti start considering the steps of registering it legally so no one can come under you and steal it.
Remember picking out a name is suppose to be fun, and help you get noticed in the world. Go brand yourself!
Love my best selling earrings above? Come see the Floral Lantern Earrings.