Being a jewelry artist you must know that to be successful you must learn and grow from ones own mistakes. I know that it’s not easy to realize that all the hard work you did isn’t paying off, but realizing this and making improvements and changes to your small jewelry business (or other crating business) may pay off big in the long run. There is always room for improvement to your online webpage, to your ETSY shop, and even to your offline customers and sometimes it’s better to sit and re-evaluate your strategies every few weeks then find out 6 months down the road you need to do some major overhaul to your business. So what can you do to make improvements today?
1. Focus on Your Pictures. If you were a customer would you buy the item? Are any of the pictures blurry or boring? Do the pictures grab you and make you want to click on the picture to learn more about the item for sale? If not you may want to re-evaluate the pictures you have. Find a consistent and creative way to show-off you work without taking away from the product. Taking pictures takes alot of trial and error, I know in my own shop I have revamped them time and time again, and I am still looking to add improvements.
2. Would You Buy Based on Your Descriptions. Read through your product descriptions, are they too vague or too wordy? Do you list the materials you use? Have you added a unique touch to your descriptions, perhaps the significance of the particular gemstone you are using or where you bought your materials? Sometimes just a quick re-wording can trigger people to buy what you are selling.
3. Are Your Product Titles Too Creative, Vague, or Wordy? Pictures and the Title of your item are sometimes the only things a customer will see and look at, and if your title doesn’t say what they are looking at they may not want to look at what you are selling regardless to how good your description of the product may be. This is something I recently did, and I re-hauled all my Product Titles realizing after I uploaded them to Google Base the titles that were more of a play on words were not getting any google hits. Customers are not looking for Dancing Autumn, but more suitable Title would be Autumn Gemstone Necklace.
There are many other things you can look at when attempting a shop makeover or adding improvement to your online craft store. What is important is to find your niche and run with it. Even seasoned sellers find there is always room to re-event and improve.
Love the piece above? Come See my Swarvoski Wrapped Ring