My first blog in the “promoting your ETSY SHOP” covered the basics of promoting such as joining social networking group, passing out your business cards, and utilizing the forums on the ETSY site. In this blog we are going to dive in a little deeper on new and exciting ways to bring customers to your ETSY shop! There have been many new tools available to ETSY sellers to help promote business to their websites, and many bring great results! So what can you do to bring more customers to you?
1. Upload your items to Google Base. This is a great way to get people coming to your ETSY shop. Google Base lets you upload single items, or you entire ETSY shop (100 items) and let them be search-able in Google Search! This is a great website to help you get started: http://letsets.com/
2. Join Twitter. Twitter is a great new social network where all you do is say what you are doing. Alot of ETSY sellers use this site to list their newest items, rave about their newest projects, and share marketing tips! Other people who are interested in you will follow you on twitter. If you would like to add me my Twitter username is NaturalAmber.
3. Get Juried. Juried sites can bring business to your site, but you got to make sure you are ready to submit a portfolio to them. Since they are juried they do not accept everyone. Don’t get discouraged by rejection, often times many ETSY sellers will get rejected numerous times before getting accepted. Some of the sites you may want to check out are: Trunkt.com, Lollishops.com, and 1000markets.com
4. Join a Street Team on ETSY. Street teams are a great way to get promoted on ETSY. These groups help promote one another, and often times are combined by a common force: location, and craft are most common.
5. Join a BNR on ETSY. There are rules to BNR’s but I have heard of many successful ETSY sellers who have gotten many new customers through BNR. BNR stands for Buy and Replace. You get added to the list, and you must buy something from someone else on the list. Often times there is no dollar amount on what you need to purchase.
No matter what, just remember to have fun and get your name out there! I have seen too many good sellers quit in the first couple of months from discouragement. Getting customers can be hard work, but perseverance does pay off.
Please come see my on line shop, NaturalAmberDesigns on ETSY.