ETSY is a wonderful place to sell your handmade items, but for those of you who have sold on there or who are currently selling on there you know how competitive it can be to have you items seen. That’s what I love about starting a new year, its a time to reflect on your handmade shop and really figure out the direction it is going, try new business marketing strategies, and cut out the fat (the strategies that have not been working so well). If you have not had a sit down or haven’t taken your small business that serious I think it’s a great and wonderful time to. So what can you to get yourself organized and focused for 2009?
1. “Cut Out the Fat” This is so important when starting a new year, and should be something you look at all the time with your handmade shop. If you are pouring time and money into advertising and marketing that is not working you need to consider dumping it all together or at leat tailor down if you are holding out hope.
2. “Try Something New.” Perhaps there are some venues or sites you have heard of that could bring more potential customers to your shop but you have not had the time to invest in promoting your shop there. By cutting out those avenues that are not working you are opening yourself up to new ways to get your name out. So research that new social network, join a new team on ETSY, try a place called Project Wonderful where you can advertise on other sellers sites.
3. “Consider Paying for Advertising” Many of us ETSY sellers will pay to renew our items several times a day at $.20 an item, sometimes spending dollars a day on those fees for hope that you will be seen on the first several pages. Consider cutting those daily expenses and throwing them into some paid advertising. Craft Cult offers low cost advertising, Myspace offers advertising, and even Google offers advertising. Some people even pay for advertising in the local magazine or a local magazine. Experiment, and find what works for you. Paid advertising may be worth it, especially if you are already paying that much in renewing fees on ETSY!
Whatever you choose to do, it is so important to find ways of promotion that work for your handmade shop, and to not focus on the avenues that aren’t working so well.
Please come visit my handmde jewelry store to learn more about me, Natural Amber Designs