Having s store on ETSY is all about presentation. ETSY gives you the tools to build a storefront and a shopping cart so customers can buy, but when it comes to having a beautiful store the work is up to you. Currently my jewelry shop NaturalAmber is going under construction thanks to the wonderful advice from other ETSY sellers. There is always room for growth, my pictures are good, but I know now I can make them better. So what have I learned, and what can you do to make you store a little more appealing?
* Good Pictures, and Consistent Backgrounds
Right now my pictures are good, but the backgrounds are different from day to day. Sometimes I use the outside for pictures, sometimes the inside. So over the next couple of weeks I am going to make my shop look more cohesive. All the backgrounds are going to be similar. Similar does not mean all the same background, we all know some colors don’t work well with some of the colors in your pieces.
* Detailed, but Short and Interesting Descriptions
Chances are if you write a novel the customer isn’t going to read all of the description. Most customers read the first paragraph and scan the rest, looking for the major description of the item: (color, size, materials), so chances are a great opening paragraph to catch their interest and good details of your product below the first paragraph would be a great description. Not to long, but not to vague.
Mistagging is always a problem, but so is not tagging enough. There are times where I have looked at my own listings and missed key words such as: (handmade, what it is) and there are times where I see people using only 4 or 5 tags. ETSY gives you 14, it is best to use them all but use them right! Mis-tagging leads to buyer frustration.
* A Memorable Banner
The first thing I notice about any shop is the banner. I like banner, but I defintely want to make it better. The banner is the first impression the buyer has of your store, the more interesting the more liley they are going to look beyond the first page.
I know I am excited for construction in my shop, but the important thing I tell myself is it doesn’t have to be done in one sitting, the last thing any seller wants is burn out.