The talk of June on ETSY has been SEO, how shops are being affected in the ranks on google. One of the hot threads on the forums is:
So where do you stand with this SEO fiasco, has it really affected you or is there a bigger picture outside of SEO? I personally think there is a combination of many things that are affecting the lack of sales, lack of views, and lack of Google hits. I know for myself, my google traffic was never that huge. Right now I think we are all experiencing:
* SEO issues.Google must be getting confused and the spiders aren’t updating fast enough. Give it a week, maybe the dust will settle.
* Vacation and Summertime. No control over this, you will have to find new ways to promote to those who are in front of their computer or going shopping. Local advertising may be a great venue to look into during this time. Reach those customers. Pin up some business cards. Invest in postcard mailings. Like that local boutique down the road? Pitch to them.
* Your Shop Needs Improvement. Use this time to take better pictures, make your shop more SEO friendly. Change your titles. Add a new line.
This is a great website to grade your website. It gives you an overall feeling for what Google sees, your Meta Information, and things you can improve:
Summer is realistically a slower time in retail. March – July tend to be slow with things kicking back once the kids start Back to School Shopping. Just remember on ETSY we are given a shopping cart and a virtual store, we need to bring the customers.