ETSY SEO and Slumping Views and Sales

Sterling Silver Purse

The talk of June on ETSY has been SEO, how shops are being affected in the ranks on google. One of the hot threads on the forums is:

Concerning Shop Metal Titles, Stella Said….SEO Issues Still a Problem

 

So where do you stand with this SEO fiasco, has it really affected you or is there a bigger picture outside of SEO? I personally think there is a combination of many things that are affecting the lack of sales, lack of views, and lack of Google hits. I know for myself, my google traffic was never that huge.  Right now I think we are all experiencing:

 

* SEO issues.Google must be getting confused and the spiders aren’t updating fast enough. Give it a week, maybe the dust will settle.

* Vacation and Summertime.  No control over this, you will have to find new ways to promote to those who are in front of their computer or going shopping. Local advertising may be a great venue to look into during this time. Reach those customers. Pin up some business cards. Invest in postcard mailings. Like that local boutique down the road? Pitch to them.

* Your Shop Needs Improvement. Use this time to take better pictures, make your shop more SEO friendly. Change your titles. Add a new line.

 

This is a great website to grade your website. It gives you an overall feeling for what Google sees, your Meta Information, and things you can improve:

Website Grader

 

Summer is realistically a slower time in retail. March – July tend to be slow with things kicking back once the kids start Back to School Shopping. Just remember on ETSY we are given a shopping cart and a virtual store, we need to bring the customers.

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2 Comments

  1. Katy said,

    June 26, 2009 at 7:05 am

    I’ve been enjoying and recommending your blog to other people for a few months now and just recently saw you were located in Washington! Just added you the my list of Creative NW Ladies on my blog :0) Blessings, Katy

    PS thanks for the link to the website grader. Good stuff!

  2. Megan said,

    July 2, 2009 at 5:48 pm

    I’ve just joined Etsy and your blog seems to be full of useful hints and tips! Thank you so much for writing it 🙂


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