Selling on ETSY: Small Steps to Being Seen

ETSY is a wonderful place to sell your handmade items, or your vintage treasures but taking the plunge and setting up shop can be pretty scary and very overwhelming!  I remember when I first started selling in my shop NaturalAmber I didn’t know where, or how to even market myself. I felt like this little fish in a big, big online world of very talented artists.  So what little things can you do today to give you better visibility to potential customers?

* List as Often Possible.  For many artists listing daily is just not possible, but it is so very important to list as often as you can. Returning customers love fresh shops (it gives them more reason to buy again!) and new products is like adding one more window or door to your shop. The more the variety the easier it will be for you to be seen on ETSY. Wouldn’t you rather show up in search 150 times over 25?

* Participate in Forums and Chat.  I believe in this one just as much as I believe in the first small step. A good portion of my sales have come from me being active in the forum. People want to click if they like your presentation (that little avatar of yours) and many will fall in love with your shop that way. I can not tell you how many times I bought from a seller because I saw them in the same thread I was commenting in!

* Business Cards.  If you don’t have any now, I would get some soon. I like 123 print. Business cards are great to pin up at local stores, libraries, schools… you name it. The more local business you could bring to your shop the better!

* Use Facebook Connect.  Everytime you post a new item on ETSY you have the ability to post it directly on your Facebook page. A lot of sellers use a Facebook Business Page but I like to just link directly to my own personal Facebook Page. A lot of my friends and family love seeing what I do and it has resulted in sales and inquiries.

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