Selling on ETSY: Small Steps to Being Seen

ETSY is a wonderful place to sell your handmade items, or your vintage treasures but taking the plunge and setting up shop can be pretty scary and very overwhelming!  I remember when I first started selling in my shop NaturalAmber I didn’t know where, or how to even market myself. I felt like this little fish in a big, big online world of very talented artists.  So what little things can you do today to give you better visibility to potential customers?

* List as Often Possible.  For many artists listing daily is just not possible, but it is so very important to list as often as you can. Returning customers love fresh shops (it gives them more reason to buy again!) and new products is like adding one more window or door to your shop. The more the variety the easier it will be for you to be seen on ETSY. Wouldn’t you rather show up in search 150 times over 25?

* Participate in Forums and Chat.  I believe in this one just as much as I believe in the first small step. A good portion of my sales have come from me being active in the forum. People want to click if they like your presentation (that little avatar of yours) and many will fall in love with your shop that way. I can not tell you how many times I bought from a seller because I saw them in the same thread I was commenting in!

* Business Cards.  If you don’t have any now, I would get some soon. I like 123 print. Business cards are great to pin up at local stores, libraries, schools… you name it. The more local business you could bring to your shop the better!

* Use Facebook Connect.  Everytime you post a new item on ETSY you have the ability to post it directly on your Facebook page. A lot of sellers use a Facebook Business Page but I like to just link directly to my own personal Facebook Page. A lot of my friends and family love seeing what I do and it has resulted in sales and inquiries.

Advertisements

3 Comments

  1. Louise said,

    March 24, 2010 at 9:36 am

    thanks for taking the time to put all this info down, you must be very busy and it’s absolute gold!

  2. November 9, 2011 at 4:59 pm

    Your tips on promoting Etsy Shops are very helpful – especially using Facebook.

    Thanks so much – Happy Holidays!

    K.

  3. Rachel said,

    August 27, 2012 at 4:03 am

    This is a great list you have put together! I would check out Lovely Clusters as well! (www.lovelyclusters.com) It is a beautiful curated gallery of etsy shops.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: