How to Be Seen on ETSY: Standing Out

Being in one of the most saturated categories on ETSY I know the feeling “I’ll Never Be Seen”, it’s hard sometimes to get yourself out of that slump when you are surrounded by many talented artists but there are ways, and ETSY Sellers are doing it everday. One of the main things to keep in mind is ETSY provides us a shopping cart and community support, but the rest is up to us. Put yourself in a buyer’s shoes. How would a buyer find you?

* Good Tagging!
I love this blog for the ETSY treasury team. They really give a great list of TAGS to use for your products. Ever since I have bookmarked this site, my tagging has increased views big time!
http://etsytreasuryteam.blogspot.com/2009/03/tagging-for-maximum-exposure-in-etsy.html

* Good Photos!
Photos on ETSY speak to the customer. Without a good picture your listing will get overlooked in search unless there are a small amount of people offering a similar item. I love this forum thread on ETSY and I go back to it over and over!
http://www.etsy.com/forums_thread.php?thread_id=5169829

* Good Descriptions!
So you got the photos down, now it’s time to paint a picture in the customer’s head. Present it the item the best way you can without being too flowery but being creative so you don;t bore them! Check out this storque blog:
http://www.etsy.com/storque/how-to/seller-how-to-making-the-most-of-your-descriptions-635/

* Outside Online Advertising!
There are some great places online where you can buy advertising. I find a good portion of my buyers are actually ETSY sellers themselves which makes perfect sense why www.craftcult.com and www.craftopolis.com are great places to setup an add for a low cost! I mean $15.00 for a Carousel ad on Craftcult is an awesome price for advertsing!

* Outside Local/Print Advertising!
Often times you can submit ideas or advertising to magazines. I see alot of ETSY artists supplying craft ideas to magazines like Bead Magazine, or Bead Style. definitely worth looking into. My recent adventure has been posting business cards in local hardware stores. For jewelry you would think why? Well men have really appreciated having found a jewelry business card while out running hardware errands! Often times they call and say “My wife’s birthday is next week and your site is perfect! Can you make me a custom order?”

One of the hardest things for many sellers is when they setup shop they think now they will have buyers, I know I was under that impression so my sales didn’t kick off for almost a year! It is hard work for many to keep going at it but remember to have patience, persistance, and perseverance and good things will come — and never forget why you came here. Your passion to craft — you should never lose interest in that 🙂

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