People love buying handmade for the overall experience. Most love that what they are buying is unique and made with love but many love (and appreciate!) the packaging that comes with it. When I first started ETSY I remember shipping some of my jewelry in protective bags and other times in these little flimsy boxes. Not the best presentation. Not the most durable packaging to ship jewelry in. I have since changed how I ship my jewelry. I now use colored ribbon boxes for my earrings and rings, and I use sash bags and larger jewelry boxes to ship my necklaces and bracelets in.
ETSY has a lot of wonderful jewelry artists, and because of that packaging can also be important in setting yourself outside of the crowd. I know I love receiving items wrapped up, even if it’s just in tissue paper.
Here are some helpful tips:
Take pictures of your jewelry in the box. Customers loves visuals!
Make sure you have plenty of packaging on stock! I hate when I have two boxes left and I left hanging wondering if they will come in time to fulfill an order.
Be creative! There are so many ways you can ship your items. You can ship your jewelry in sashes, boxes, tissue paper with bows… there are so many tutorials online to make your own!