ETSY 101: When Things are Slow

There has been a lot of commotion in the forums this last month or so, slower sales, possible site issues, less foot traffic. We have a voice in some of these matters, but sometimes the overall resolution we do not… or it takes some time to resolve which we have been seeing lately. March has typically, overall, been a softer month for retail (not always the case with individual shops, some do well a lot or March is good for them) so as an artist with a creative nature, I try to look for creative ways to get my name out there. I think as the creative people we are here on ETSY, many of us have found unique and great ways to stand out and bring in customers despite slower times. So how am I getting creative:

*~* OUTSIDE of the BOX crafting. Last year when things were slow for me during the spring I didn’t completely abandoned beaded designs with gemstones and natural components, I just went outside my crafting comfort zone. I started buying unique vintage items, and instantly fell in love with cabochons and cameos. When I introduced those to my store, my 5 sales a month went to over 10. Now I am selling on average an item a day. Go ahead and experiment. It’s a perfect time to, and you may just broaden your range of customers.

*~* Get CREATIVE LOCALLY. Sometimes just marketing somewhere you never would can draw in sales. I have been marketing myself when I go karokeeing. I now have repeat local customers who buy my jewelry just because they met me, thought I was interesting, and became friends with me on Facebook. I post a lot of those new pieces on Facebook… from there the sales have come.
~*~ MARKET to a wide array of PEOPLE. I post my cards at local hardware stores and yes I realize a small percentage of people who go there are female, BUT I do know that my card attracts those significant others who want to buy their wife, girlfriend, significant other a piece of jewelry. Believe me no one else is posting their jewelry cards there, so my competition is none. I have gotten a lot of male customers that way.
~*~ TRAIL and ERROR advertising. Slow times are I believe the BEST time to test new advertising strategies. When you are slow you can really get a good overall look at whether or not a certain advertising is working. If you place an ad on craftcult and have been slow for a little bit and then start making sales, you may realize it was because of that ad. Remember you don’t have to always pays for advertising, try posting to Facebook (just your regular one, I find its more efficient), submitting to blogs and magazines. Approach local stations.
~*~ Don’t STOP CRAFTING and LISTING. A lot of people hate to list when its slow, but its a really good time too. Remember you may still have repeat lookers and buyers periodically browsing your shop. You have to remember sometimes it takes just 1 view for an item to sell. Plus crafting is fun… it’s what brought a lot of us here and I think it’s too easy to forget our passion and get caught up in no sales. I always go back to what I love.

How are you getting creative in slower times?

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1 Comment

  1. March 28, 2010 at 12:44 am

    I have just recently started my etsy shop so I am using the time to list more items and also to work on my photos. I am so impressed with the photos of so many shops. I love your photos. I am also trying to just make sure I am ready and geared up for Mother’s Day.

    Thanks for the food for thought!


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