ETSY 101: Selling Success

 

Brainstorming.

Risk.

Aiming Innovation.

Never Giving Up.

* Brainstorming. I challenge you to take a hard look at your shop and really discover whats working and not. Embrace slower times as a way to really analyze and find out what needs to be done, what needs to be fixed, and what needs to be tossed. Perhaps you need to work on your tagging, your SEO, perhaps its time to find new ways to reach your target market. Pull up a chair and pull out a notebook and really think about what needs to be done to bump up your success.

* Risk. You figured out what you think may work. Go for it! Whether it’s a new marketing strategy, new tags, new pictures, local marketing. You will never know if it works unless you try, get over the fear and “risk”.

* Aim for some goals, some timelines, some mini projects. If you are serious about the success of your business and you want to see growth you have to be aiming for something. Write them down too in a notebook, research has shown that written goals are viewed as more concrete and are often times more successful in reaching.

* Innovation. To innovate is to bring in something new. Make a new line, bring in a new color, keep your shop looking fresh. Repeat customer love coming back to buy more, but they need more new things to look at! Making a new product line can bring in a new range of customers. Vintage inspired jewelry was what kept me on ETSY. I sold beaded jewelry before, and being among so many talented artists I was struggling.

* Never Giving UP. For many before they start making money they have to sacrifice a lot. Timothy Adam Designs has a great post about how much he sacrificed at first, and really puts in front of  the realities of what to expect. How much you want this, may also mean how much can you sacrifice in: hours, time, money… Persistance is so important to success. Some people in only takes weeks, some months, some years. Do you want this? If so keep your chin up and keeping aiming for your dreams

Selling Vintage Jewelry on ETSY

 

 

Are you thinking about selling vintage jewelry on ETSY? Well there is  a lot of research that is involved and steps to consider before putting your first listings up.  So what should you be doing before taking the plunge? 

  

* Research. Customers want to know what they are buying, and as much information you can provide the customer the better. Do you know what era the piece is from? What the piece is made of? Do you know history about the ring? History about the manufacturer? The more you know, and the more you tell, the more likely you will be able to sell that vintage piece. 

  

* Other ETSY shops.  Have you looked at the market for the piece of jewelry, and are there other shops on ETSY who are selling that particular piece or something similar. You want to make sure your pricing is competitive especially on similar pieces. It’s also important to take note on the description of the other sellers piece it is very possible your piece may be in better or worse condition which can make your pricing a little more work. 

  

* How Original?  In a way vintage items have the same kind of appeal as handmade does, often times the more original and unique the piece the chances of it selling are better. When you are on the hunt for vintage items, put yourself in the customers shoes, how unique is this item compared to other items on ETSY. I always strive to find the most different pieces I can. 

  

Here are some helpful forum threads on ETSY about Vintage: 

Demand for Vintage: 

http://www.etsy.com/forums_thread.php?thread_id=6513875 

  

Vintage Help Thread: 

http://www.etsy.com/forums_thread.php?thread_id=6438403 

  

May 2010: ETSY Success Tips

Selling on ETSY takes a lot of hard work, but thanks to many successful sellers and the forums selling on ETSY has been easier with all the tips and advice they have dished out. I do have to say if it wasn’t for the forums I may be still trying to figure it out two years later. I  have received some of the best advice on here.

Always remember that some advice may not work for you, but you never know unless you try. Having a business is about trial, error, and learning… really finding what works for you. I always try to remember why I’m here, it all started with a passion to create and now I want to share it with anyone I can. When I get down, I always go back to crafting and many times a new item.

My Top 3 Pieces of advice?

* Keep crafting and Keep listing. You can never have enough and what is not listed can not sell. You’ll find yourself relying less on renewing with more and more new items to list

* Go Outside the comfort zones. When I added vintage cabochon jewelry to my shop last year my sales started for me. Now I’m listing more new items, my flower line has taken off, and I’ll be adding vintage cocktail rings this week.

* Always room for improvement. There are always things you can do to improve your shop. Tweaks in your listings, new pictures, better tagging…

Happy Reading. Thank you guys!

My ETSY Recaps, Advice That Has Helped Me:

How the Four P’s Helped Me Hit 100 Sales
http://www.etsy.com/forums_thread.php?thread_id=6444980

Promoting on a Low Budget:
http://www.etsy.com/forums_thread.php?thread_id=6472038

Have You Refresh-ed Your Shop Lately:
http://www.etsy.com/forums_thread.php?thread_id=6507509

Before You Relist Consider This:
http://www.etsy.com/forums_thread.php?thread_id=6511099

My Favorite Threads From Sellers:

4 Years on ETSY Want to Know My Secrets
http://www.etsy.com/forums_thread.php?thread_id=6494244

Homework is Not a Dirty Word
http://www.etsy.com/forums_thread.php?thread_id=6409036

600 Sales and What I Have Learned:
http://www.etsy.com/forums_thread.php?thread_id=6506854

So You Want to Be An ETSY Success Story:
http://www.etsy.com/forums_thread.php?thread_id=6419206

Thanks Guys for all your encouragement. I love ETSY… and a lot of it is because of all the fun times I have here in the forums.