ETSY and Branding Your Work

Many sellers say that branding is one of the hardest things for their work and their ETSY shop.  I admit, when I first started ETSY it was something I struggled a lot with too. I had so many different items, and the overall feel of my shop was nothing but cluttered.  Then I stumbled upon my love of vintage, and vintage inspired glass and flower cabochons and branding just seemed to fall into place overnight.

Branding is very important for a seller. When customers come to a place online they like to know what kind of shop they are in, and if you are all over the place there may be some confusion and a customer may walk. We definitely do not want that! So what can you do to successful brand your ETSY shop?

*  BE CONSISTENT *

When I say consistent I am talking about your overall business in respects to pricing, items offered, packaging, customer service.  There is nothing more confusing than walking into a store and seeing prices all over the place for similar items, too many styles of product. Packaging in my eyes, is very important aspect of the branding process. You include your cards and your special touch on the package and every time a customer comes back to your shop they know what to expect. Consistency helps tremendously with peat customers. So stay consistent to your packaging, your prices, and most overall what you sell.

ETSY: Getting on the Front Page

Being on ETSY’s front page is HUGE, and could potentially net many sales to your shop the day you are seen on the front page and in the days and weeks to follow, and the questions everyone is always asking is “How do I get on ETSY’s Front Page?”  There is no guarantee that you will make it to the front page, but there are ways to increase your chances for that exciting exposure moment!  So what can you do to increase your chances on getting on the front page?  By making treasury worthy products.

* MERCHANDISING DESK *

This is huge. The merchandising desk article that comes out and every month is written by ETSY focused on the hot trends that are coming. A lot of the treasuries and products they choose for the front page are keywords that can be found in this article. The merchandising article can be found here:  http://www.etsy.com/storque/search/tags/from-etsys-merchandising-desk/

*  TAGGING FOR SUCCESS *

When sellers make treasuries, and admins choose products and treasuries for the front page they are looking for keywords.  If your tagging is lacking then there is a good chance people are first not seeing your items, second your chances of getting into a treasury is smaller. This is my all-time favorite tagging article made by ETSY’s treasury team. I highly recommend it:  http://etsytreasuryteam.blogspot.com/2009/03/tagging-for-maximum-exposure-in-etsy.html

*  TAKE GOOD PICTURES  *

I can’t say this enough, if your picture doesn’t pop out chances are it won’t go into a treasury. There are many articles on ETSY and on the internet on how to improve your pictures. The more striking, the higher your chance of being put into a treasury.

Have fun, and just know it’s more than possible to get on the front page you just have to make your products ready for the front page!

ETSY Front Page

Admit it, we have all asked it. “Why haven’t I been on the front page?” I know I have quite a bit. I have been lucky to have made the front page 4 times on ETSY with my shop NaturalAmber
With so many talented artists it’s so hard to be seen sometimes, and sometimes it’s just impossible to put every front page worthy item on the front page.
My newest blog  ETSY FRONT PAGE   is dedicated to those pieces who at the time of the blog post had not made the front page to show those sellers, I think you deserve to be on the front page on ETSY!

ETSY: Selling on a Shoestring Budget

 

For many small businesses, and sellers just starting out, the costs of running business on ETSY (and anywhere) can be too much and unaffordable. So what can you do? Are you doomed to not make sales because your simply; BROKE? Not necessarily. Many of us sellers run our business on a shoe string budget, and “YES” you can too!

So, what can you do?

**** CONTACT TRADE FRIENDLY SELLERS ****
There are many sellers on here who trade their services for product. Perhaps you need some business cards? Find a business card shop that participates in trading on ETSY and see if they will make you cards for a trade in your shop. Need a banner? Perhaps a banner shop. Want some promotional items? Contact another shop with promotional items you want to use.
Learn More about trading here:
http://www.etsy.com/forums_thread.php?thread_id=6183294

**** PROMOTION ON THE FREE SIDE ****
You don’t always have to buy an ad to be seen. There are many free ways to promote your shop, they may require a little more work, but yes they are free.

A. Join a Team: Many teams build treasuries, more treasuries you are in the more exposure you will have

B. Build a Facebook Fan Page: Or better yet just have a personal fanpage. I get more sales from my personal page than my fan page, that’s where my last two sales have been from!

C. Be Active on ETSY: Post in the forums, join a chat, do a workshop. The more people you meet the more potential sales you may make. Remember sellers are buyers too.

**** RELY ON NEW OVER RENEW ****
It’s okay to renew, but only if you can afford it. Adding a new item to your shop is always a better investment, and keeps your returning customers coming back to see the fresh side of your shop!

**** HAMMER LOCAL PROMOTION ****
Put your cards up in creative places, where your work, Always have cards on hand. Jewelry artists get your hair done and have eye candy for the hairstylist to see dangling from your ear lobes. Leave your business card with your tip and restaurants.

Its more than possible, I am one of those sellers who can’t afford ads but I do well without them. I do a lot of forum talking, adding inventory, and just chit chatting on my Facebook. It’s possible to sell without breaking the bank.