Many sellers say that branding is one of the hardest things for their work and their ETSY shop. I admit, when I first started ETSY it was something I struggled a lot with too. I had so many different items, and the overall feel of my shop was nothing but cluttered. Then I stumbled upon my love of vintage, and vintage inspired glass and flower cabochons and branding just seemed to fall into place overnight.
Branding is very important for a seller. When customers come to a place online they like to know what kind of shop they are in, and if you are all over the place there may be some confusion and a customer may walk. We definitely do not want that! So what can you do to successful brand your ETSY shop?
* BE CONSISTENT *
When I say consistent I am talking about your overall business in respects to pricing, items offered, packaging, customer service. There is nothing more confusing than walking into a store and seeing prices all over the place for similar items, too many styles of product. Packaging in my eyes, is very important aspect of the branding process. You include your cards and your special touch on the package and every time a customer comes back to your shop they know what to expect. Consistency helps tremendously with peat customers. So stay consistent to your packaging, your prices, and most overall what you sell.