ETSY and Branding Your Work

Many sellers say that branding is one of the hardest things for their work and their ETSY shop.  I admit, when I first started ETSY it was something I struggled a lot with too. I had so many different items, and the overall feel of my shop was nothing but cluttered.  Then I stumbled upon my love of vintage, and vintage inspired glass and flower cabochons and branding just seemed to fall into place overnight.

Branding is very important for a seller. When customers come to a place online they like to know what kind of shop they are in, and if you are all over the place there may be some confusion and a customer may walk. We definitely do not want that! So what can you do to successful brand your ETSY shop?

*  BE CONSISTENT *

When I say consistent I am talking about your overall business in respects to pricing, items offered, packaging, customer service.  There is nothing more confusing than walking into a store and seeing prices all over the place for similar items, too many styles of product. Packaging in my eyes, is very important aspect of the branding process. You include your cards and your special touch on the package and every time a customer comes back to your shop they know what to expect. Consistency helps tremendously with peat customers. So stay consistent to your packaging, your prices, and most overall what you sell.

Advertisements

3 Comments

  1. gbmerkley said,

    September 30, 2010 at 8:16 pm

    We have never gone the etsy direction. Is it worth doing?

    Pearl Jewelry

  2. Marina said,

    November 24, 2010 at 7:50 pm

    I do agree with you, for most part if I go shopping if it is online or in store and things are to busy and unorganized I usually leave because it makes it hard to find anything sometimes less is more.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: