800 Sales on ETSY and I Still Have My Towel

The first thing I want to say is 800 sales on ETSY for me has not always been the easiest road, some weeks and some months have proven very trying on me but I have to say I still have my towel. Along the way I have learned and shared my secrets on photos, tagging, marketing, promoting, and being an artist on a budget. They are the same trick of the trade that has been spun around like tie dye in many sellers advice threads, and its great advice to take. It’s the mechanics that holds your business together. Along the way I learned another thing that contains so many facets: Passion. This is the heart of your business, you can do all the mechanics right but if you lack this the mechanics don’t matter as much. So how do I keep that passion alive and keep on trying to keep my business thriving?

I Cut the Distractions. When I first started I felt I needed to do everything everyone else was telling me. So I Facebooked. I Twittered. I Myspaced. I Played in the Critique Threads. I did Project Wonderful. I Did Dwanda. I did Artfire. I can go on and on. I was spreading myself so thin, and was so busy with “promoting” tactics I was finding myself hating my business. It was tiring. It was boring. I had no creative time. Plus, it wasn’t working! it wasn’t working because I had spread myself too thin. I now just focus on my blog and facebook, and build the majority of my time in the creative department.

I Work on New Projects. When was the last time you made something new, and not just a new “color” of the item you have been making? Something unique, something different from what you have carried before? It’s so easy to get into repetition and get bored with the business when you are doing the same thing over and over. I am constantly buying different supplies, trying out other mediums.

I Get Involved. Something newer for me is my involvement outside of ETSY with the community. I used to just sell online, but now I am branching out into the community and I am really getting involved with other artists. It’s fun, its refreshing, it makes me feel like this is something more than just a hobby. This is my passion and its so rewarding to be around other people who are just as passionate as you are. Its inspiring. Thats why i love the forums, I love blogs, I love teams… I love the handmade/vintage/the crafty community

 I Wasn’t Afraid To Tear Down and Work From the Ground.  I started on ETSY selling handmade beaded jewelry. I enjoyed what I was doing but the not selling (and the realization that in the saturated market my stuff just didnt stand out) was killing my passion. I wanted to keep making jewelry. I wanted to be successful. So I abandoned my beaded jewelry in Jan 2010 and started from ground up making vintage inspired jewelry. I hit 100 sales in February 2010 after 18 long months and have added 700 sales since then.

I Take Creative Burnout Seriously. I don’t push myself when I need a break, I take a break. I have experienced burnout to the point I stopped crafting for many months, and it makes me sad losing that passion in my jewelry making. Don’t think you have to work everyday, create balance in your life. Take a day off. Take an afternoon off. Breathe. And you will find it flows together more smoothly.


  1. April 26, 2011 at 4:31 pm

    Thank you very much for the priceless advice and insight. It is a wonderful tool for a beginner like me! Thanks!

  2. caroline said,

    June 2, 2011 at 1:25 am

    good tips. I like your very first tip. I thought about doing all those, but now am concentrating on my blog and I have started a facebook (although I have done nothing with it). how did you get traffic for your fb if I might ask. thanks.

  3. August 16, 2011 at 4:06 pm

    Great advice! I am in a similar position where I feel like I need to scale back and focus on the basics. It’s difficult to create new designs when your time is so fractured answering email, filling orders and updating all your internet social sites.

  4. Priya said,

    August 27, 2011 at 10:47 pm

    Hey! Cool blog, lovely rings and great advice about esty! I’m a new blogger in town, learning a lot of know-hows here…

  5. QueenHoneyB said,

    November 27, 2011 at 11:29 am

    This is a great post, thank you!!!! I know what you mean about spreading too thin, I’ve been doing that lately. I now am taking a few days off. Well, not completely off as I’m here LOL But taking a few evenings off just to cuddle on the couch and watch movies. Then I’m going to make a few NEW designs to get back into the creating role and get excited again! I hit 100 sales a couple months ago, I hope I hit 800 as fast as you did!!

  6. artapa said,

    November 28, 2011 at 12:53 pm

    Maybe this site is interesting for your blog? http://www.artapa.com
    Artapa is a free online art price database that anyone can contribute to. Their goal is to create one easy space online where art lovers and galleries can keep track of artworks, artists and prices. A sort “little black book”, that isn’t black or a book. Or little, to think of it. They are now several months online, and they’re growing all the time.

  7. madebyjewls said,

    November 29, 2011 at 5:45 am

    Thanks for posting this! I have an etsy shop of my own and finding a balance is so hard! It helps to know that someone else is going thru the same thing that I am. Keep up the good work!

  8. December 15, 2011 at 6:14 am

    Thanks for your precious information…

  9. Erika said,

    June 30, 2012 at 7:33 pm

    Congratulation and thank you! Thank you for making me feel that I am not alone. I have been onto all kinds of promotion sites, marketing 80% of my time. I left my home country where miraculously I didn’t do anything at all to promote myself and sales were just blooming (on a local site, sort of like Etsy), I was already collaborating with galleries. Then I moved to London. And I felt like I had started all over again. The fall was too deep. I did and I am still doing everything I can to make it work internationally, and I might have forgotten that it all takes time at first. I have been thinking about this for days, that I should focus on some sites and forget the rest…This information was really helpful and reassuring. Sometimes we help each other out and we don’t even know about it…it’s precious!

  10. July 12, 2012 at 6:51 am

    Thanks for give beautiful advice..I want to get more collection & details for Diamond Diamond Bracelets

  11. missyswank said,

    August 11, 2012 at 5:40 am

    Thank you so much for this article… really helpful and informative. Just starting out with some gals in hopes of Etsy fun with our creations that we are just now putting together. We are excited but hoping to avoid burnout however neccessary! Thanks again! 🙂

  12. pcjeweller said,

    July 5, 2013 at 5:56 am

    nice and interesting advice—

    gold jewellery

    • November 1, 2013 at 4:43 pm

      Great post, thank you for sharing! I think that it will take me the rest of my life to get 800 sales on etsy, (I have only 38 to date) but your advice still applies 🙂

  13. GemPundit said,

    June 20, 2014 at 10:07 am

    Nice to hear that esty has lot of stuffs for sale. Before 15 days ago I wonder the online shopping website for jewelry. So i got esty . The products are nice on esty but i want to know the policies of esty that they provides COD and what is the return policy if the product is not good.

  14. July 5, 2014 at 6:32 am

    simple stunning..and thats a great post.
    just incase you want to buy beautiful jewellery then please visit our website and choose from a range of wedding and engagement rings at

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