ETSY and Branding Your Work

Many sellers say that branding is one of the hardest things for their work and their ETSY shop.  I admit, when I first started ETSY it was something I struggled a lot with too. I had so many different items, and the overall feel of my shop was nothing but cluttered.  Then I stumbled upon my love of vintage, and vintage inspired glass and flower cabochons and branding just seemed to fall into place overnight.

Branding is very important for a seller. When customers come to a place online they like to know what kind of shop they are in, and if you are all over the place there may be some confusion and a customer may walk. We definitely do not want that! So what can you do to successful brand your ETSY shop?

*  BE CONSISTENT *

When I say consistent I am talking about your overall business in respects to pricing, items offered, packaging, customer service.  There is nothing more confusing than walking into a store and seeing prices all over the place for similar items, too many styles of product. Packaging in my eyes, is very important aspect of the branding process. You include your cards and your special touch on the package and every time a customer comes back to your shop they know what to expect. Consistency helps tremendously with peat customers. So stay consistent to your packaging, your prices, and most overall what you sell.

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ETSY 101: Selling Success

 

Brainstorming.

Risk.

Aiming Innovation.

Never Giving Up.

* Brainstorming. I challenge you to take a hard look at your shop and really discover whats working and not. Embrace slower times as a way to really analyze and find out what needs to be done, what needs to be fixed, and what needs to be tossed. Perhaps you need to work on your tagging, your SEO, perhaps its time to find new ways to reach your target market. Pull up a chair and pull out a notebook and really think about what needs to be done to bump up your success.

* Risk. You figured out what you think may work. Go for it! Whether it’s a new marketing strategy, new tags, new pictures, local marketing. You will never know if it works unless you try, get over the fear and “risk”.

* Aim for some goals, some timelines, some mini projects. If you are serious about the success of your business and you want to see growth you have to be aiming for something. Write them down too in a notebook, research has shown that written goals are viewed as more concrete and are often times more successful in reaching.

* Innovation. To innovate is to bring in something new. Make a new line, bring in a new color, keep your shop looking fresh. Repeat customer love coming back to buy more, but they need more new things to look at! Making a new product line can bring in a new range of customers. Vintage inspired jewelry was what kept me on ETSY. I sold beaded jewelry before, and being among so many talented artists I was struggling.

* Never Giving UP. For many before they start making money they have to sacrifice a lot. Timothy Adam Designs has a great post about how much he sacrificed at first, and really puts in front of  the realities of what to expect. How much you want this, may also mean how much can you sacrifice in: hours, time, money… Persistance is so important to success. Some people in only takes weeks, some months, some years. Do you want this? If so keep your chin up and keeping aiming for your dreams

May 2010: ETSY Success Tips

Selling on ETSY takes a lot of hard work, but thanks to many successful sellers and the forums selling on ETSY has been easier with all the tips and advice they have dished out. I do have to say if it wasn’t for the forums I may be still trying to figure it out two years later. I  have received some of the best advice on here.

Always remember that some advice may not work for you, but you never know unless you try. Having a business is about trial, error, and learning… really finding what works for you. I always try to remember why I’m here, it all started with a passion to create and now I want to share it with anyone I can. When I get down, I always go back to crafting and many times a new item.

My Top 3 Pieces of advice?

* Keep crafting and Keep listing. You can never have enough and what is not listed can not sell. You’ll find yourself relying less on renewing with more and more new items to list

* Go Outside the comfort zones. When I added vintage cabochon jewelry to my shop last year my sales started for me. Now I’m listing more new items, my flower line has taken off, and I’ll be adding vintage cocktail rings this week.

* Always room for improvement. There are always things you can do to improve your shop. Tweaks in your listings, new pictures, better tagging…

Happy Reading. Thank you guys!

My ETSY Recaps, Advice That Has Helped Me:

How the Four P’s Helped Me Hit 100 Sales
http://www.etsy.com/forums_thread.php?thread_id=6444980

Promoting on a Low Budget:
http://www.etsy.com/forums_thread.php?thread_id=6472038

Have You Refresh-ed Your Shop Lately:
http://www.etsy.com/forums_thread.php?thread_id=6507509

Before You Relist Consider This:
http://www.etsy.com/forums_thread.php?thread_id=6511099

My Favorite Threads From Sellers:

4 Years on ETSY Want to Know My Secrets
http://www.etsy.com/forums_thread.php?thread_id=6494244

Homework is Not a Dirty Word
http://www.etsy.com/forums_thread.php?thread_id=6409036

600 Sales and What I Have Learned:
http://www.etsy.com/forums_thread.php?thread_id=6506854

So You Want to Be An ETSY Success Story:
http://www.etsy.com/forums_thread.php?thread_id=6419206

Thanks Guys for all your encouragement. I love ETSY… and a lot of it is because of all the fun times I have here in the forums.

ETSY Renewing: Confessions of a Renewaholic

White Daisy Flower Black Agate Ring

So last month I was determined to kick the renewing beast and really focus on turning around more profit on my listings. Believe me the bill was killing me, and after my fiance losing his job how would I support the habit? I felt like I was in Vegas, playing the .20 slots and crossing my fingers for jingles and jackpots. I truly was gambling more than winning.

I really wanted to learn if renewing all this time, because it was ETSY myth you had to stay seen in a saturated market, was really hurting me, helping me, or doing nothing. I found out it was hurting me. I have kept my renewing to under $5.00 a month in March, and so far under $2.00 this month and guess what? My sales were 33 last month, and so far 16 this month. February I had over 40 but I was also featured. Every month before that I renewed like crazy but never made more than 15 sales a month. I am finally getting consistent sales, but because of hard work, not because of renewing.

Some helpful tips I learned that I think helped:

* Adding new items often. Why waste another 20 cents renewing when you can list something new?

* Creating outside of the box. I have been working on new designs and they have been helping

* More custom work.

* More times in the forum.

* Realizing that some social tools weren’t working. I have better ways to spend my time.

So those are my confessions, my wallet feels better, I feel better, and I think I am rehabilitating pretty good. How about you?

Selling on ETSY: Small Steps to Being Seen

ETSY is a wonderful place to sell your handmade items, or your vintage treasures but taking the plunge and setting up shop can be pretty scary and very overwhelming!  I remember when I first started selling in my shop NaturalAmber I didn’t know where, or how to even market myself. I felt like this little fish in a big, big online world of very talented artists.  So what little things can you do today to give you better visibility to potential customers?

* List as Often Possible.  For many artists listing daily is just not possible, but it is so very important to list as often as you can. Returning customers love fresh shops (it gives them more reason to buy again!) and new products is like adding one more window or door to your shop. The more the variety the easier it will be for you to be seen on ETSY. Wouldn’t you rather show up in search 150 times over 25?

* Participate in Forums and Chat.  I believe in this one just as much as I believe in the first small step. A good portion of my sales have come from me being active in the forum. People want to click if they like your presentation (that little avatar of yours) and many will fall in love with your shop that way. I can not tell you how many times I bought from a seller because I saw them in the same thread I was commenting in!

* Business Cards.  If you don’t have any now, I would get some soon. I like 123 print. Business cards are great to pin up at local stores, libraries, schools… you name it. The more local business you could bring to your shop the better!

* Use Facebook Connect.  Everytime you post a new item on ETSY you have the ability to post it directly on your Facebook page. A lot of sellers use a Facebook Business Page but I like to just link directly to my own personal Facebook Page. A lot of my friends and family love seeing what I do and it has resulted in sales and inquiries.

ETSY: Best ETSY Selling Resources

selling on ETSY can be hard, but thankfully on the web there is a vast amount of helpful information to help kick-start your sales and make you a little more successful in your little shop.  These are some of my favorite articles from blogs and the Storque blog on ETSY:

How To Take Good Photos:

ShopMakeover : Feature Friendly Photos

Shopmakeover: Are Your Photos FrontPage Worthy

ShopMakeover: Photographing For Success

How To Improve Your Photos

How To Take Good Jewelry Pictures

Tagging to be Found on ETSY:

Increasing Your Item Views

Tag-O-Rama With Descriptive Keywords

Tag Finder Tool with Craftweasel.com

Tagging on ETSY

Tagging for Maximum Exposure

Packaging with Love:

Packaging Ideas

Handmade Branding

Fabulous Packaging

Pretty as a Package

Packaging and Shipping

Customer Service for Success:

Top 10 Customer Service Strategies

ETSY Customer Service Tips

The Buyers Perspective

How to promote Your ETSY Shop:

Participate in Weekend Deals

Google PageRank

Promoting Repeat Business

How To Promote Your ETSY Shop 101

ETSY Marketing Tips