ETSY 101: How to Promote in 2011

 

There are 3 P’s that come to mind when selling on ETSY and they all go hand in hand.  Without one P the others just don’t function as well.  Those 3 P’s are:  Promoting, Patience, and Passion.  A couple years ago I wrote an article on how to promote yourself on ETSY but I just wanted to add-on that article since there is more information, and other ways one can promote themselves on ETSY.  I think it’s also so very important to realize how passion and patience plays a key role in promoting effectively.  So yes having business cards, having a blog, social networking, being involved are some great ways to promote…. but let’s add onto that.

1.  Social Networking is the New Way to Meet.  So much of today’s world is online, how many businesses do you go to, restaurants, stores, shopping centers have a Facebook page you can follow?  A lot of them.  So why shouldn’t you?  I myself am going through the building up the Facebook fan base phase as well, so who wants to join the challenge with me.  My fanpage is: https://www.facebook.com/pages/Natural-Amber-Designs/207775495396 What better way to go viral with your business than online networking.  It’s proven to work, and yes you too can make it work for you.  I have found the greatest thread on how to do this, from a very successful ETSY seller CatherineRings. She has built a fantastic Facebook fan base, and shares her information here:

http://www.etsy.com/teams/7722/business-topics/discuss/6860668/page/1

2.  ETSY Treasuries.   I can not stress more the power of treasury on ETSY.  Your  chances become better in being treasuries if you create as well.  It’s how karma operates.  Also there are so many ways to up your chances in being one of these treasuries by doing some improvements in your shop.  The two key areas to focus on are tagging and picture-taking.  Take a good picture someone is going to want to put you in their treasury.  Tag it so they can find you, then that ensures you will be in treasuries.  Also it’s so very important to pay attention to ETSY’s merchandising desk.  They are telling you whats hot, and they are giving you hints on how to get in more treasuries.  So check out the below links. 

Tagging:

http://etsytreasuryteam.blogspot.com/2009/03/tagging-for-maximum-exposure-in-etsy.html

ETSY Merchandising May 2011:

http://www.etsy.com/storque/seller-handbook/from-etsys-merchandising-desk-may-planning-12555/

List New Items Frequently.  At 20 cents a listing this really is the best way to keep your shop looking fresh.  People are looking at your shop all the time, and many of them are repeat lookers.  They may not have bought anything yet, but if you let your shop go stale those lookers are going to lose interest in you, and possibly walk away.  Plus, wouldn’t you rather spend your 20 cents bringing in a new item?   I try to list new things daily, and shoot for 20 new items a week between handmade and vintage pieces.  Here is one my newest:

Create New Items.  I used to do beaded jewelry, and then did a lot with flower cabochons (which I still do) but I moved into a different direction by adding cameos and vintage to my shop.  Sometimes bringing in fresh projects and pieces is all your shop needs to bring in new life.  So go shopping today!  Pick up supplies you have never worked with before and let your creativity lead you.

Stay Passionate and Patient.  Everything I said above is not going to happen overnight.  I think many of us get frustrated when we don’t see results in a day, a week, even a few weeks. It’s so important to build a strong foundation and wait for the results.  If you stay passionate about what you are doing and stay consistent in marketing and promoting yourself the results will come.  It took me 18 months to hit 100 sales on ETSY, it only took me a year to add over 600 more.  It was a long 18 months, but it was 18 months that I had to find myself and truly see what was working and wasn’t.  Business is finding the road that works best for you, and once you got the green light things will just fall in place.

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Facebook Fan Page NaturalAmberDesigns

Social networking is one of the hottest ways to promote handmade work.  I currently have a Facebook page, but honestly was at a loss on how to make it work for my business until I came across this very imformative post by Catherines Rings. 

http://www.etsy.com/teams/7722/business-topics/discuss/6860668/page/1

With the above information I feel I can finally make the plunge to have a successful Fanpage.  So thinking about starting a page?  I highly recommend the above link.

Please visit my fanpage at: 

http://www.facebook.com/pages/Natural-Amber-Designs/207775495396